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Take the hassle out of surveying member feedback

Players 1st

Players 1st offers software for golf clubs to retain and recruit golfers and increase the club’s revenue by focusing on customer experience and loyalty.

Insights are generated through surveys and the results are displayed in a real-time dashboard. This lets you explore feedback from members and guests on a daily basis.

The system is extremely intuitive and easy to operate. It provides hands-on tools and call-to-action lists for the golf club.


The Membership Campaign offer to clubs

England Golf affiliated clubs qualify for a free annual subscription to the Players 1st suite of membership surveys. This includes:

  • Member survey – a comprehensive survey designed to collate member feedback across the golf course, food & beverage, facilities, management, pro shop, lessons, atmosphere, club in general and club house. Includes recommendation and loyalty questions and player demographic and golfing background questions.
  • Entry survey – targeting new members who have recently joined the club. Collates the primary reasons for taking up golf, why they chose to become a member at the club, questions about their integration experience of the club, plus open comments questions.
  • Exit survey – targeting former members who have recently left their membership. Captures the primary reason(s) for leaving the club, general satisfaction questions, plus player demographic questions.

This offer is available to current and previously Players 1st registered clubs, as well as completely new clubs.


How clubs can access the offer

To gain access the club must:

  • Be SafeGolf accredited
  • Be committed to becoming a Women in Golf Charter signatory
  • Have an Equality and Diversity Policy

To find out whether your club is eligible to register for the Players 1st subscriptions through the England Golf Membership Campaign, clubs should contact their local England Golf Club Support Officer.

Find your local Club Support Officer

For further information on the Players 1st platform or the surveys and support within the Membership Campaign, please contact Amelia Lewis, Regional Manager at Players 1st.


Players 1st Retention Case Study

Golf clubs utilise the Players 1st platform to improve their member retention, especially in converting their new members into loyal, long-term members and advocates of their club.

Membership: Give it a Shot home

Give it a Shot home

Learn more about improving your club's membership offer for recruiting and retaining golfers.