Did you know golf is the fifth largest participation sport in the country?
Around 730,000 players belong to one of our 1730 affiliated clubs with millions of other people play golf independently.
To help clubs and facilities attract and retain members, we realised we needed to increase understanding of the golfing market. We need to know what people want from their golfing experience and where we can find potential golfers and new members.
Working with a behavioural research company, we have used the insight gathered to split the golfing market into different segments, helping you to take a more informed approach to your recruitment and retention activity.
Watch our short video to find out what your customers want and need.
Growing your club
Using data generated from our mapping tool, such as potential profiles or member catchment maps, we provide reports and maps which will support you in two key areas.
Recruitment Support
Understanding what your local market looks like and the types of potential golfers helps you to promote your club more effectively.
Taking a more targeted approach and being much more focussed with your advertising rather than a one size fits all generic campaign, will give you a much better return on your investment.
Retention Support
Do you understand your existing membership? If you want to keep your members you need to understand them and what they want from your club.
By providing the postcode and categories for each of your members, you’ll get a report that segments your membership, and an interactive map which plots where they live.
That knowledge will also help you to create products and services to attract new customers.
Developing a better understanding of the type of market your club serves and what type of people your club attracts puts you at a huge advantage, helping you drive more business to your door and better serve your existing customers.
A full set of baseline reports bespoke for your club costs just £400 + VAT – likely less than the cost of one full member!
or contact your Club & County Support Officer to request your reports