New members are not the only goal.
Sometimes it is too easy to focus on attracting new members, but this is not always the best way to increase your membership numbers. It is a commonly known fact that retaining an existing member costs less than acquiring a new one – looking after your current members and reducing the churn rate can lead to less focus on recruitment which is better for your bottom line.
Research shows that converting a new club member into a retained club member is, on average, a 3-year process, and throughout this period there is an increased risk that a member may choose to move on.
Renewal should be a simple decision.
The satisfaction of your members is directly linked to how well you retain. If you remain focused on providing the best experience you can for your members, then retention should look after itself.
Our guide identifies and explains the main steps that should make up your retention process, all of which are key to keeping your members happy and keeping them at your club. By utilising our guidance and extended support, it will allow you to gain a better understanding of who your members are and how to look after them in the best possible way.
Guide - The 7 key steps to improving your retention
Full version of the retention guide to help you keep more members at your club.
Checklists - Tools to help you review your retention processes, based on the 7 key stages of the retention guide
Complete this easy checklist to better understand your areas of improvement.
The template below can be used to highlight the different benefits that members receive based on their type of membership.
Resources - Tools to help you review and improve your processes
Profiling your members is a simple way to understand them and make sure they get the most from their time at your club.
Create a plan which outlines how you intend to communicate to your members over the course of a year.
Our guidance sets out the people and practises required for a successful New Member Retention Programme.
A quick and easy way to keep tabs on the new members at your club and any of their requirements.
Use this guide to monitor your renewals and plan the best way to keep them engaged with your club.
An outline of some ideas you may wish to consider before sending out your renewal letter.
This plan can be used in conjunction with your Club Support Officer to put in place communications specific to certain member types within your club, or for specific scenarios.
For clubs wishing to improve their retention, focusing on volunteers is a vital step in the membership cycle.
A buddy system is an ideal way of making new players feel at home and be part of the club community.
Take the hassle out of gathering feedback from your members
Keep track of how your club survey is progressing with this handy timeline.
How Broadstone Golf Club found success in using volunteers to create a friendly atmosphere, leading to a boost in membership and visitors.
How Pleasington Golf Club used Players 1st to plan for the future.
How Stonebridge Golf Club utilised a members’ survey through Players 1st to improve member satisfaction and increase membership turnover
Are you looking for further help and support?
Your local Club Support Officer is here to help with a retention strategy.