There are more golfers out there than you think…
Research carried out with our industry partners has helped to identify the total scope of the golfer market in England. Despite its size, there are still numerous barriers that exist which can restrict golfers progressing through their journey to club membership.
Our guide identifies and explains the main steps that should make up your recruitment process, all of which are key to attracting regular golfers and converting them into new members. By utilising our guidance and extended support, it will allow you to start recognising and ensuring confidence in the value of your membership offer.
Guide - The 7 key steps to improving your recruitment
Full version of the recruitment guide to help you grow your membership
Checklists - Tools to help you review your recruitment processes, based on the 7 key stages of the recruitment guide
Complete this easy checklist to better understand your areas of improvement.
The template below can be used to highlight the different benefits that members receive based on their type of membership.
The following guide and templates will assist you with some hints and tips around planning an open day for your club and includes some ideas of what can be included along the way.
Resources - Tools to help you review and improve your processes
A thorough Competitor Analysis is essential in shaping a club's marketing or business strategy.
A flexible membership is an option that caters to golfers who may not find value in your clubs’ full membership due to their lifestyle, budget or time restraints.
Often a club will have various links to organisations within the community. They provide fantastic opportunities to connect with groups of individuals and quite often they are an untapped resource.
The following Recruitment Plan will help you to document your current recuitment process, as well as providing you with some fresh ideas and guidance on generating new members at your club.
The purpose of this customer-facing document is to provide a second layer of information for a prospective member that goes beyond what is available on the club’s website.
When setting out your membership prices and categories, there are several factors to consider to ensure that you are optimising all that the club has to offer.
This resource will help you identify the key areas of a successful web page, including page design, organisation and content.
This resource could either be emailed to the new member or printed off and given as part of an induction process.
Are you looking for further help and support?
Your local Club Support Officer is here to help with a recruitment strategy.
A one-stop shop for all of your club marketing needs