Research brings encouraging news for golf

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A new report has brought encouraging news for golf by identifying an increase in the rounds played in Great Britain in the first quarter of 2015.

Leading sports research company SPORTS MARKETING SURVEYS INC. (SMS INC.) reports that the average number of rounds played increased by 14%, compared to the same period in 2014. 

Richard Payne, Senior Manager of Sports Accounts, commented: “This increase is fantastic news for the industry. This new data offers encouraging insight into the future of the game, and we hope to see similar promising figures leading into the summer months before The Open returns to the home of golf at St Andrews in July.”

The above average temperatures and the generally drier weather in January 2015 meant that all regions, except Scotland, enjoyed an encouraging start to the number of rounds played.

February was also much drier than the same period 2014, and as a result all regions enjoyed increases in excess of 30%. During this time the Cricket World Cup began with coverage starting in the mornings, however this did not impact on GB golfing figures.

March 2015 was relatively cold and wet vis-à-vis 2014, and also a month which saw a dramatic culmination in an exciting Six Nations rugby campaign where the final game attracted a TV audience of around 10 million viewers. Both happenings were key factors in all regions suffering decreases in golf rounds played, with the exception of the North region which boasted an increase (5.7%) in contrast to 2014.

Overall, rounds played in the North region of England were up 13.5%, the South region by 15.7% and the Midland region, which includes Wales, by 20.5%