Women and Girls in Golf Week is a roaring success!
Women and Girls in Golf Week has created new records of engagement thanks to the 2021 edition highlighting inspiring and positive stories involving females and their participation at all levels of the game.
England Golf’s online digital campaign ran over seven days from Monday 16 August and came to an exciting conclusion with the final round of the AIG Women’s Open at Carnoustie Golf Links on Sunday.
Throughout the course of the week, a mix of professionals, celebrities and everyday golfers took to Twitter, Facebook, Instagram and LinkedIn to tell their #WhyIGolf stories and celebrate female successes in the sport – both on and off the course.
Each day of the campaign focused on a different theme including careers, volunteers, role models and competing.
It concluded by encouraging newcomers to ‘join the club’ by promoting the benefits of being part of a golfing community either through club membership or via England Golf’s new iGolf platform.
Statistical highlights from Women and Girls in Golf Week 2021 included:
- A 29% increase in the number of campaign video views – over 370,000 video views were recorded across all England Golf digital platforms.
- A record 118,000 view of the #WhyIGolf story on Instagram – a rise of 18% on 2020 figures.
- An increase of 23% on the use of the #WhyIGolf hashtag which was posted 1,600 times in the course of the week.
- Over 500 contributors from England and as far afield as continental Europe, America and Australia posted their #WhyIGolf stories to bring the week to life.
- A record high of 13 million impressions through use of #WhyIGolf. A rise of 3.3 million from 2020.
We couldn’t do this week alone and we are delighted to gain industry support from The AIG Women’s Open, activity alliance, adidas, BIGGA, Black British Golfers, Department of Digital, Culture, Media and Sport, EDGA, England Golf Trust, GCMA, Girls in Golf Society, Golf Foundation, Justin Rose Ladies Series, Love.Golf, Muslim Golf Association, the PGA, the R&A, Slingsby Golf Academy, Sport and Recreation Alliance, Sky Sports, Titleist, Wales Golf, Women & Golf and Women in Sport.