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Women and Girls in Golf Week is a roaring success!

Women and Girls in Golf Week has created new records of engagement thanks to the 2021 edition highlighting inspiring and positive stories involving females and their participation at all levels of the game.

England Golf’s online digital campaign ran over seven days from Monday 16 August and came to an exciting conclusion with the final round of the AIG Women’s Open at Carnoustie Golf Links on Sunday.

Throughout the course of the week, a mix of professionals, celebrities and everyday golfers took to Twitter, Facebook, Instagram and LinkedIn to tell their #WhyIGolf stories and celebrate female successes in the sport – both on and off the course.

Each day of the campaign focused on a different theme including careers, volunteers, role models and competing.

It concluded by encouraging newcomers to ‘join the club’ by promoting the benefits of being part of a golfing community either through club membership or via England Golf’s new iGolf platform.

Statistical highlights from Women and Girls in Golf Week 2021 included:

  • A 29% increase in the number of campaign video views – over 370,000 video views were recorded across all England Golf digital platforms.
  • A record 118,000 view of the #WhyIGolf story on Instagram – a rise of 18% on 2020 figures.
  • An increase of 23% on the use of the #WhyIGolf hashtag which was posted 1,600 times in the course of the week.
  • Over 500 contributors from England and as far afield as continental Europe, America and Australia posted their #WhyIGolf stories to bring the week to life.
  • A record high of 13 million impressions through use of #WhyIGolf. A rise of 3.3 million from 2020.

Monday 16 August: Careers

Introducing inspiring women who are blazing a trail in the golf industry.

Tuesday 17 August: Volunteering

A chance for everyone to shout about those unsung volunteers who are key to the game’s success.

Wednesday 18 August: Health and wellbeing

Engaging conversations with women who have found golf to be a transformative experience for mental and/or physical health reasons.

Thursday 19 August: Competing

A chance to hear from those who love the buzz of competition.

Friday 20 August: Role models

Taking a leaf from the many women who inspire by their actions not only at the top of the game, but also at grassroots level.

Saturday 21 August: Newbies

Focusing on those who are new to the game – and who now couldn’t live without it.

Sunday 22 August: Join the club

A rallying call for those on the outside to come and join the golfing party!

We couldn’t do this week alone and we are delighted to gain industry support from The AIG Women’s Open, activity alliance, adidas, BIGGA, Black British Golfers, Department of Digital, Culture, Media and Sport, EDGA, England Golf Trust, GCMA, Girls in Golf Society, Golf Foundation, Justin Rose Ladies Series, Love.Golf, Muslim Golf Association, the PGA, the R&A, Slingsby Golf Academy, Sport and Recreation Alliance, Sky Sports, Titleist, Wales Golf, Women & Golf and Women in Sport.