Get into golf this spring

It’s springtime, The Masters is fast approaching – and it’s the perfect time to Get into golf

England Golf’s campaign to get more people golfing is geared up for the new season with accessible and affordable coaching opportunities for all on offer across the country.

Get into golf, which is supported by Sky Sports, encouraged over 32,500 people to try golf during the summer months of 2016. More than 5000 new players went on to take out golf club memberships.  Over 700 clubs got on board with the campaign and promoted their beginner opportunities online.

This year it’s hoped to increase the numbers still further and, particularly, to attract more families and more women and girls into golf.

“This is the perfect time of year to take up golf, with better weather and light evenings,” said Claire Hodgson, England Golf’s Head of Participation. “We’re working hard to make Get into golf even more successful and to share the pleasures of golf with thousands more people.

“It’s a fantastic sport for anyone who enjoys being out in the fresh air, it’s a great way to spend time with family and friends and it has the added bonus of many health benefits.”

England Golf has again named June as Women & Girl’s Golf Month and July as Family Golf Month and will be investing in targeted digital advertising to promote the opportunities on offer. There’s also advice and support available for clubs to help attract new customers during the promotional months – or at any time of the year.

It’s all part of a national marketing campaign to increase awareness of beginners opportunities through the website which offers the opportunity to find and book beginner activity, together with a host of information about taking up the game.  England Golf is again investing into digital advertising to engage with potential golfers so don’t miss out!

All clubs in England can upload their activities for free and also access marketing materials to help promote them. For this and to access guidance documents click here.

Case study:

Lyme Regis Golf Club in Dorset used Get into golf to reverse the decline in women’s membership, which had decreased by 30-40% over the past decade.

They set out to attract new women players to learn the game and become members and the project was so successful that husbands and partners also asked for coaching. In just over a year, the club attracted 24 beginner members and it’s estimated the programme brought £10,000 into the club.

Club members acted as ambassadors to support the new women players during coaching sessions. A Facebook page and WhatsApp group helped them stay in touch and a £300 beginner membership was introduced, including unlimited lessons, a half set of golf clubs and the opportunity to play the course from the ‘beginner’ tee. These members were encouraged to play a short, six-hole loop to build confidence and complete play within an hour.

Duncan Driver, Professional and General Manager, said: “We made it as fun as possible. Throughout the winter months we did indoor putting and put on tea and cake in the clubhouse, this really broke down the barriers regarding the image of golf and showed how friendly we all are.”