One of the most important questions any organisation needs to ask itself is where they see themselves in 10 years’ time. That vision is the starting point from which a strategic plan is developed and outlines the goals that need to be achieved in order to get to where they want to be.
Many clubs will already have in their minds the approach they are taking and the direction they are travelling, but it is important that this is well documented in a forward-looking plan.
Changes in personnel are inevitable whether they be in a club's elected leaders or in key operational roles. Having a plan offers continuity to the business regardless of who is responsible for delivering the objectives, and without one it can result in an inconsistency of mission and stagnation.
The development process must have communication and transparency at its core, utilising the voices of customers to influence the most appropriate direction.
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