There’s a very warm welcome at Fynn Valley Golf Club in Suffolk – and they have a national award to prove it.
The club was presented with the Most Welcoming Golf Club Award, sponsored by american golf, at last night’s 2017 England Golf Awards at Lord’s.
The event shone the spotlight on great moments and achievement at all levels of English golf and the club was honoured alongside Olympic champion Justin Rose, Masters champion Danny Willett and Solheim Cup player Charley Hull, as well as other players and heroes from the grass roots game.
“This award highlights that what we are doing is important,” said Director of Golf Ryan Parfett. “It’s a massive pat on the back.”
Fynn Valley is a family business which opened 26 years ago and in a specially filmed video, company secretary Jenny Holmes explains: “We felt when we opened the club the most important part was to really welcome everybody, regardless of what they did for a living, how old they were or what gender they were. We had the same welcome for everyone and that’s the foundation on which the club is built.”
There’s never been a dress code in the bar and the club aims to offer something for everyone, from beginner to low handicapper. As well as offering great golfing facilities and competitive opportunities, the club promotes fun golf for all and stages many social events.
It’s keen to attract new players and holds an annual ‘give golf a go’ day, aimed at families, with fun golf on the range and par three course.
It worked with PGA professional Alastair Spink to develop his innovative Here Come the Girls coaching programme for women which has been launched internationally as love.golf
New members receive an extensive welcome pack and plenty of help to find playing partners, including a WhatsApp group.
The club has a successful junior academy, which currently attracts 50 youngsters for coaching, and strong links with local schools.
Club staff are kept up to date with everything that’s going on so they can help customers. There’s a strong emphasis on good communication using a combination of website, eNewsletters, big screen ads in bar and range, the local press and social media posts containing lots of photos and lighthearted news. “It helps to promote the fact the club is welcoming and not the lingering stereotype of old,” said Jenny.
Now, Fynn Valley is investing around £1.5 million in a new clubhouse which, says Jenny, will keep the traditional welcome and see the club move forward as a hub for all the family and local community – not just the ones who golf!
Caption: Fynn Valley representatives receive their award from Dan Gathercole of american golf (Image © Leaderboard Photography)