England Golf and TaylorMade-adidas Golf have announced that they are to establish a new partnership to support the England national golf squads.
The exclusive four year agreement will commence in January 2015 and will see all the England national squads wearing adidas Golf apparel and footwear and using TaylorMade golf bags and accessories at international events. In addition the partnership will secure the brands official supplier status of golf apparel, footwear and waterproofs for England Golf staff and volunteers.
TaylorMade and adidas Golf are recognised as two of the world’s leading golf brands and are market leaders across a number of categories within the golf industry. Both brands support some of the game’s leading players, many of whom were previous England internationals at amateur level, including Justin Rose, David Howell, Sam Hutsby, Eddie Pepperell and Jodi Ewart Shadoff.
As one of the largest sports governing bodies in England looking after the interests of more than 1,900 golf clubs and over 713,000 men and women club members, England Golf manages the national performance programmes supporting the best amateur players in the country. The England men’s and girls team are current holders of the Home International titles, the men’s, women’s and boys teams all reached the semi-finals of the recent European Team Championships and individual success saw England internationals taking the 2013 Men’s and Ladies Amateur, Men’s US Amateur and Men’s European Amateur titles.
David Silvers, Managing Director, TaylorMade-adidas Golf EMEA said, “As a business, we are obsessed with inspiring golfers to play more often and become better players. That’s what we do; we design and develop performance products to improve your game and increase the overall enjoyment of the sport.
“Our partnership with England Golf provides us with a great opportunity to support the game at all levels and deliver our long-term commitment to promote, grow and develop the amateur game.
“Everyone here is really looking forward to working with England Golf, not only ensuring their players receive the best support possible but also in activating the future plans of their wider strategy to grow the game.”
England players will be wearing the very latest adidas Golf apparel and footwear, engineered with advanced technologies to optimise the body’s potential and promote improved athletic performance.
David Joy added, “We are delighted to be working with TaylorMade-adidas Golf. Our players compete against the world’s best amateurs and have to play in all conditions throughout the year and having access to the most innovative and high quality clothing and equipment can make a huge difference.
“As we embark on our new strategy we believe this new relationship will not only provide our players with the best product but also a partner who can work with us as we strive to meet our ambitions to get more people playing golf more often, increase the number of club members and support stronger clubs.”