Recruitment & Retention Toolkit

This England Golf resource is a comprehensive, flexible guide which contains generic ideas and best practice examples which can be adapted to suit the needs of your individual golf club. Golf clubs can choose which areas are relevant and utilise them to best suit their own needs.

Links to each of the 9 sections are detailed opposite, each Toolkit Section of the website contains further case studies and examples to support the Toolkit information. Information is available to download in pdf format.

  • Welcome & Introduction

    Adaptable resources and ideas to support new golf club members and players.
  • Club audit & Research

    Conducting a golf club audit is a proactive way of assessing the health of golf clubs.
  • Marketing & Promotion

    Marketing is a must for all golf clubs, to ensure that they are bringing in business.
  • Recruitment

    The recruitment of golfers is essential to ensure a healthy and successful future for golf clubs.
  • Targeting Specific Groups

    Anyone wanting to get involved in golf should have the opportunity to do so
  • Membership opportunities

    Golf clubs should try to be inventive in terms of what packages they offer golfers.
  • Retention

    Retaining players is important to ensure that golf club membership remains healthy.
  • Value for Money

    It is important that clubs provide value for money for members, players and visitors.
  • Other Resources

    A variety of resources and initiatives are available to support golf clubs.


The Toolkit Resource contains 4 example resources (see Section 6):

  • Welcome Booklet – to support new golfers coming into golf club membership.
  • Tee to Green Introductory Programme – to support new golfers in having a positive experience of the game with the help of a thorough induction programme.
  • Golf Rules & Etiquette Pocket Reminders – useful guidelines to be distributed to new players as part of their overall induction.

The Toolkit can be purchased online from the England Golf Shop for £15.00 (inc P&P). Further copies of the above resources can also be purchased, visit the England Golf Shop.

England Golf have a network of Development Officers who are available to assist any golf clubs that are looking for support in recruiting and retaining golfers – view details of the Regional Manager network.

  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark