Where are you now

Before starting any marketing plan it is important to establish where your golf club sits in relation to the current landscape. There are two simple tools you can use here.

 1. PEST AnalysisThe first is a PEST analysis (political, economical, social, and technological). Here you need to consider all of the outside influences which may affect your golf club and its day to day business. There is an example using our fictitious club Forbury with some of the possible areas to consider and a blank example for you complete.

2. SWOT AnalysisA SWOT analysis (strengths, weaknesses, opportunities, threats) is when you start to look closely at your golf club and ask what is good and bad, what are the challenges you are facing and how a potential member may regard you. An example from our fictitious golf club Forbury will give you an idea of some of the areas you should consider and we have included a blank example for you to complete.

How to undertake the analysis
The best way to undertake both of these analyses is by asking your marketing committee or volunteer members to a brainstorm meeting so you can debate the various headings and decide your strengths and weaknesses. The important thing is for everyone to finally agree so you can work to a consistent profile.

 
  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark