Using e-marketing


The internet has revolutionised the way small companies and organisations can do business. For the first time they have the power to communicate with and market themselves directly to their customers.

Whilst traditional marketing methods such as advertising, direct marketing and PR will remain an important part of your marketing mix, e-marketing used effectively to promote your golf club to visitors, members and prospective members can really make a difference to your overall marketing plan and set you apart from your competitors.

There are important key stages to developing your e-marketing plan which are as follow:
- Your Website

- Promotion and e-marketing

- Advertising and sponsorship

- Deciding on your objectives

- Implementing your plan and measuring its success

  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark