Encouraging Ethnic Diversity Through Community Engagement

Golf clubs across England are being offered new support to encourage more people from diverse ethnic communities to get involved in the game.

It is the result of a two-year project in Birmingham, run by England Golf and course operator Mytime Active, to discover how to involve Black, Asian and Minority Ethnic (BAME) communities in golf.

The project successfully attracted 140 people from a range of backgrounds to take a six-week beginner course and now, with the support of Sporting Equals, a toolkit has been created to help clubs engage with local communities to grow the game. 

It’s part of the England Golf strategy to create a healthy future for golf by encouraging clubs to offer what their existing and potential customers want. Our aim is to be customer focused. We want clubs to respond to the needs of all players and encouraging minority ethnic communities is an area with huge potential for growth in the sport.

Sporting Equals is urging clubs to reach out to and welcome customers from diverse backgrounds. Golf is an inspiring sport which has produced some great champions from a range of backgrounds; however, there still remains a worrying shortage of BAME engagement.

The toolkit for clubs, Engaging ethnic diversity in golf through community engagement, includes case studies, good practice guidance and other information. It can be downloaded via the pdf link above.

 
  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark