What is iPlay? 


iPlay is a free, user-friendly score tracker available through the MyEG app, designed to help golfers track their scores, connect with friends, and enjoy the game in a relaxed and inclusive way. 
Perfect for casual players, beginners, and enthusiasts not yet part of a golf club or iGolf, iPlay introduces new and returning golfers to the sport.

Why Engage with the iPlay Audience? 


The iPlay community represents a vibrant, untapped audience of golf enthusiasts who are looking for opportunities to enjoy the game. These players are actively participating in golf but are not yet affiliated with a club. By connecting with iPlay users, you can:


•    Attract a new generation of golfers to your club or facility.
•    Build long-term relationships with casual players as they develop their skills and commitment to the game.
•    Showcase the benefits of your facilities and convert iPlay users into loyal visitors, members, or customers.

 

How Clubs and Facilities Can Attract iPlay Golfers

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Introduce iPlay users to your facility with fun, beginner-friendly sessions or offer discounted green fees or prices exclusively for iPlay users. Create a welcoming environment where casual players feel encouraged to return and bring friends.

Highlight what sets your club or facility apart. Whether it’s a welcoming clubhouse, excellent practice areas, or top-notch instruction, use iPlay as a platform to promote these unique features to a wider audience.

Engage with iPlay users online using social media and newsletters to promote offers and opportunities, share success stories, and keep the iPlay audience informed.

Why work with iPlay?

By working with iPlay and engaging this dynamic audience, clubs and facilities can grow their visibility, expand their community, and develop a pipeline of future members and customers. 

The iPlay audience represents an exciting opportunity to foster connections and grow the game at more of a grassroots level.

Want to know more?

Ready to connect with the iPlay community? Reach out to England Golf via iplay@englandgolf.org to learn more about leveraging iPlay to benefit your club or facility. 

Together, let’s welcome the next generation of golfers and make every round more rewarding.