Now you have decided which groups to focus on, you can begin thinking about which participation activities you could host to attract these new players to get into golf at your facility. Planning the right offering is important, you want people to enjoy their first taste of golf so much that they can’t wait to come back for more!

Activities

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Group activities are particularly popular with women, they enjoy being with others of similar ability and they love the social side.
Mornings: Mid-morning beginners group lesson with the Pro followed by coffee or juice in the bar. Offer the first ‘taster session’ free with the follow-on activity being a six-week course. When planning the session, remember to consider that some of your audience may be dropping children at school/childcare settings so don’t begin before 9.30am.
Evenings: Group lesson with the Pro followed by group social and drink in the bar/café. Start with an initial trial session then give participants an option to purchase a flexible session bundle up front, allowing them to book in on evenings they can attend over a set period, rather than being tied into a weekly commitment as for this audience this may be a barrier due to other commitments.
Show off what you have to offer with a day of activities open to families in the community and friends of regular golfers. Families could be invited to come along and try golf with a group lesson and encouraged to book a relaxed meal in the clubhouse afterwards.
The Open Day Planning Guidance Checklist provides some hints, tips and templates you could use to help plan an open day for your facility.
Other activities:
Club Family Day
Day of activities for the club’s regular golfers to bring their non-playing family members along to.
Family Beginner Course
Six-week course. One hour beginner lessons for the whole family.
Adult/Junior Lessons
Weekly group lessons open to adults and juniors coming together. Tailored for a range of abilities.
Promote beginners group lessons with the Pro that people can book into ad hoc along with friends, teammates, or colleagues. The golf activity could vary weekly between the driving range, putting/chipping green and on course with all designed to give new players a taste of golf in a friendly, relaxed environment.
Evening group lessons tailored to suit a range of abilities followed by dinner in the clubhouse. This new take on a mixed-ability session could be a good way to encourage partners of your regular golfers or non-golfing couples to attend the facility together for an evening of golf and good food (consider a specific offer in the restaurant).
Encourage new youngsters to come and try the game in a relaxed, fun environment. Offer a free trial session and if they enjoy it, sign them up to beginner’s lessons for kids aged 6-14 to learn the basics over the period of five-weeks. The one-hour sessions could take place on a Saturday or Sunday afternoon or through the school holidays.