SEO Meta Management

 

SEO: Page General Information

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Open Graph: Meta Tags

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<!-- Common Tags -->
<title></title>
<!-- Search Engine -->
<meta name="description" content=>
<meta name="image" content=>
<!-- Schema.org for Google -->
<meta itemprop="name" content=>
<meta itemprop="description" content=>
<meta itemprop="image" content=>
<!-- Open Graph (og:) General -->
<meta property="og:title" content=>
<meta property="og:description" content=>
<meta property="og:image" content=>
<meta property="og:url" content=>
<meta property="og:site_name" content=>
<meta property="og:type" content=>
<meta property="og:video" content=>
<meta property="og:locale" content=>

Best Practice Tips!

og:title (The title of your page)

  • Add it to all "shareable" pages.
  • Focus on accuracy, value, and clickability.
  • Keep it short to prevent overflow. There’s no official guidance on this, but 40 characters for mobile and 60 for desktop is roughly the sweet spot.
  • Use the raw title. Don’t include branding (e.g., your site name).

og:url (The URL of the content)

  • Use the canonical URL. It helps consolidate all connected data, such as likes, across all the duplicate URLs posted.

og:image (The URL of an image for the social snippet)

  • Use custom images for "shareable" pages (e.g., homepage, articles, etc.)
  • Use your logo or any other branded image for the rest of your pages.
  • Use images with a 1.91:1 ratio and minimum recommended dimensions of 1200x630 for optimal clarity across all devices.

og:type (The type of object you’re sharing. (e.g., article, website, etc.))

  • Use article for articles and website for the rest of your pages.
  • Describe object types further where appropriate (optional).

og:description (A brief description of the content)

  • Complement the title to make the snippet as appealing and click-worthy as possible.
  • Copy your meta description here if it makes sense.
  • Keep it short and sweet. Facebook recommends 2-4 sentences, but that often truncates.

og:locale (Defines the content language)

  • Use only for content not written in American English (en_US). Facebook assumes content without this tag is written in this language.