Below are details of other golf related research relevant to England Golf.
Golf drives £3.4 billion into England's economy
Golf is worth a massive £3.4 billion annually to the economy of England and employs nearly 50,000 people.
The value of the game is revealed in a report, The Economic Impact of Golf on the Economy of England, which was commissioned by the England Golf Partnership and prepared by SPORTS MARKETING SURVEYS INC. To read the report please click here
Active People Survey
The Sport England Active People Survey is the largest ever survey of sport and active recreation to be undertaken in Europe.
The survey provides by far the largest sample size ever established for a sport and recreation survey and allows levels of detailed analysis previously unavailable. It identifies how participation varies from place to place and between different groups in the population.
Participation levels in golf are measured by Sport England's Active People Survey - for further information and results visit the Sport England website.
Membership recruitment and retention
England Golf commissioned research into the methods adopted by golf clubs which successfully recruit and retain members. It shows they placed emphasis on flexible membership packages, friendliness and low-cost opportunities to get into golf.
The research was carried out by SPORTS MARKETING SURVEYS INC. for the report, Membership Recruitment & Retention: Key themes for implementation.
A total of 55 clubs were interviewed for the research project, of which 70% were private members’ clubs, 24% proprietary and 6% pay and play. All had all increased their memberships during 2012 and seen that hold firm in 2013. In many cases it has increased again.
England Golf commissioned the research to support the development of its new and ambitious Strategic Plan. The plan sets out to inspire people of all ages to make golf a part of their life. Its ambitions include reversing the trend of declining club membership and working towards a target of 675,000 golf club members in England by 2017. To read more about the Strategic Plan please click here.
Other Research Projects
Information on other golf related research will appear here as and when available.....