Local Market Review
England Golf can now provide market reports that are relevant to the area local to your club.
Attached is a sample report which will provide you with examples of the type of information included within study, and how this can aid in the running of your club.
Should you require any of these reports or need any further details please contact our Participation & Club Support Team firstname.lastname@example.org.
Club Profile Report
The Club Profile Report will tell you how many people are living within your drivetime catchment.
It breaks down the profile of these potential customers versus the National Average and tells you their earning potential and spending habits. From this you can see whether your clubs’ catchment will support a Members Club or Daily Fee play.
The Catchment Map will show your clubs catchment graphically and the clubs you are competing against.
It will also show the total population that you are drawing from, the number of golfers within that population and your current share of that group of potential customers. The legend in the map will show the population breakdown by Prosperity Type.
Potential New Members Report
The Potential New Members Report will plot your membership by Prosperity Type and by Postcode.
It will show the clustering and tell you from which streets within your catchment area they are generated from. It will then show you the total number of households within those productive streets and the number of Potential New Members by street. It will identify the number of households you need to target in order to generate enough leads, that with the correct sales processes, will convert to one hundred new members.