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Club audit & Research
Conducting a golf club audit is a proactive way of assessing the health of golf clubs. -
Marketing & Promotion
Marketing is a must for all golf clubs, to ensure that they are bringing in business. -
Recruitment
The recruitment of golfers is essential to ensure a healthy and successful future for golf clubs. -
Targeting Specific Groups
Anyone wanting to get involved in golf should have the opportunity to do so -
Membership opportunities
Golf clubs should try to be inventive in terms of what packages they offer golfers. -
Retention
Retaining players is important to ensure that golf club membership remains healthy. -
Value for Money
It is important that clubs provide value for money for members, players and visitors. -
Other Resources
A variety of resources and initiatives are available to support golf clubs.
Resources
The Toolkit Resource contains 4 example resources (see Section 6):
- Welcome Booklet – to support new golfers coming into golf club membership.
- Tee to Green Introductory Programme – to support new golfers in having a positive experience of the game with the help of a thorough induction programme.
- Golf Rules & Etiquette Pocket Reminders – useful guidelines to be distributed to new players as part of their overall induction.
The Toolkit can be purchased online from the England Golf Shop for £15.00 (inc P&P). Further copies of the above resources can also be purchased, visit the England Golf Shop.
England Golf have a network of Development Officers who are available to assist any golf clubs that are looking for support in recruiting and retaining golfers – view details of the Development Officer network.
