England Golf’s affiliated counties, clubs and facilities were today invited to participate in a ground-breaking campaign that will provide them with the knowledge and materials to recruit and retain female golfers, helping to safeguard the game for the future.
Launched by The R&A in connection with the Women in Golf Charter, #FOREeveryone is the start of a long-term programme of support for the industry.
The campaign begins with the distribution of a toolkit resource, designed to provide guidance on operational and marketing improvement to help attract more women and girls to the sport.
England Golf is proud to back the programme alongside Golf Ireland, Scottish Golf and Wales Golf, as well as The PGA and Golf Club Managers’ Association.
It represents a cohesive drive by the national associations to create a more inclusive culture, nurturing greater female participation and encouraging more women into roles within the golf industry.
At this stage, counties, clubs and facilities are being asked not only to sign up to The R&A Women in Golf Charter, but to contribute actively towards commitments that can change the culture of golf to the benefit of all of those who play and love the sport.
Martin Slumbers, Chief Executive of The R&A, said: “We believe that golf has to do more to speak to a female audience and ensure that we have better levels of participation and employment in the golf industry.
“The #FOREeveryone campaign and the toolkit and assets, which have been distributed to golf clubs across Great Britain and Ireland today, seek to address that issue head-on by ensuring clubs have the knowledge and materials to help them to evolve.
“Launched as part of the Women in Golf Charter, we hope that #FOREeveryone can inspire tangible change and provide a supporting mechanism for clubs well into the future.”
The 2018 Women’s British Open champion and former England Golf international Georgia Hall has also backed the campaign.
Hall said: “I try my utmost to be the best role model I can be for young juniors and I think it is extremely important to get more women, girls and boys into golf.
“I think #FOREeveryone is a great initiative and if we can increase participation within the game, that would be amazing.”
Uniting behind a single narrative and brand mark, the campaign will harness the efforts of stakeholders to achieve a better gender balance.
This will not only improve the way women and girls experience golf but also challenge some of the prevailing stereotypes held by those who have yet to pick up a club.
Further initiatives, including a drive to encourage lapsed and non-golfers to give the sport a try, will be unveiled in the coming months.
The Women in Golf Charter was established in 2018 to encourage more women and girls to both play and pursue a career in the game. A list of those English clubs and counties who have already signed up to the Charter can be found here.
For more information, visit the Women in Golf Charter page on the England Golf website.
Full details on the #FOREeveryone campaign can be found here.