Prince’s aim to build on Women and Girls’ Golf Week

Prince’s Golf Club in Kent is already excited for the 2021 season where it will look to build on a fantastic contribution to last month’s successful Women and Girls’ Golf Week campaign.

Prince’s was one of the many clubs who threw themselves wholeheartedly into our online campaign helping to showcase all that’s good about the women’s and girls’ game.

From highlighting the work of volunteers at their club, role models, junior members and newcomers as part of the week-long celebration, Prince’s was able to engage with their members both male and female.

In addition, the club was able to gather new followers on social media and draw attention to what fabulous opportunities it can offer participants from the local community.

“The whole idea to support the week was to encourage more women and girls to start playing the game or come back to the sport after a time away,” confirmed business development manager Ali McGuirk.

“We really enjoyed going through the daily themes and we had a great response from not only the women but the men at the club too.

“Next year we really hope to build on this campaign and the fact the Open will be staged next door at Royal St George’s.

“And it doesn’t have to be all about competition – we are looking forward to starting up coaching for a group of women who simply want to enjoy playing the game.”

As a club which hosted the Open Championship back in 1932, Prince’s is a club with a rich history.

But it’s also a club driven to innovate for the future and McGuirk explained just why the club were so invigorated by the Women and Girls’ Golf Week idea.

The club are now working on plans to promote activities for newcomers to the game in 2021 and add to what is already a thriving membership.

McGuirk continued: “Kent Ladies’ Golf Association were really proactive in backing the week and that was great to see.

“I thought the daily topics were great this year and we were able to find something for every day without any problem.

“There was a mixture of off-the-cuff stuff generated by the members themselves and other ideas we were able to structure as a club.

“We have a small, but really active women’s section at the club.

“The age range goes from those retired members to girls in the junior foundation.”

Prince’s were able to use their social media platforms to reach thousands of followers – with junior captain Megan happy to take over Instagram to boost the posts for her own generation!

“We had one of our newcomers, Lily, feature alongside our junior captain Megan (both pictured above),” added McGuirk.

“That was great to see as we all want to encourage more and more young girls to enjoy the game and have fun playing golf.”