How will it be measured

Once you have established your marketing plan, selected your key objectives and started to implement them, it is important to keep measuring their success - or not.

Even though your overall time frame may be the end of the year, it is sensible to monitor progress at regular intervals, usually quarterly. This will allow you to measure if something is working -and change it if its not. It's no use waiting until the end of the year and discovering something hasn’t worked.

Also, if something is working it will allow you to divert more funds or activity into this area.

Make all of your marketing tactics measurable. For example, use an advert to drive people to your website to download a voucher. This will allow you to judge if something is working or not.

Visit marketing tactics for more ideas on how to measure if your marketing is working.
 

 
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