Setting the budget

Not all marketing costs money.

There are various simple processes you can put in place which make a real difference but cost little to implement, such as collecting member and visitor data and then conducting e-marketing.

However, at some point you will have to allocate some money to your marketing budget. (This might not be as frightening as it seems if you are tracking your activity so you know what works and what doesn't.)

If you are embarking on marketing for the first time, it is best to follow the simple budget setting process below:

1. Agree a budget first i.e. what the golf club can afford
2. Allocate by key target groups i.e. Members, Visitors, Social (meeting room hire etc)
3. Divide it by the selected media activity (this will dependent on funds)
4. Plot a projected return

  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark