Know your competition

Getting the full picture of how your golf club is performing means you also need to know how you are measuring up against your competitors and the overall golf market.

Information is key here and this is accessible from various sources:-

1. Competitor golf club websites
2. Mystery shop your local golf clubs
3. England Golf bi-annual questionnaire
4. Golf Benchmark (KPMG)
5. Benchmarking in local areas or counties

The factors that you need to consider are:

a. Membership numbers and fees
b. Green fee prices
c. Society packages
d. Where and how they are marketing
e. Are you comparing like for like

Only by knowing the answers to these basic questions and understating where you fit in the local marketplace, can you be realistic about what is achievable.

  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark