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Customer Focused Facility Guidance

This guide will show how evidence good design can make golf clubs or centres more customer friendly. This will help attract new players, retain existing members and improve the long term prospects.

It makes good business sense to consider ways to make your facilities more customer friendly and to set out your plans in a clear and meaningful Statement of Requirements.
 
To do this you need to:
 
> Understand your customers’ needs
> Be aware of existing and potential new markets
> Analyse the existing facilities and identify opportunities for improvements
> Set clear objectives that are relevant to customers
of golf businesses.This guide will show how evidence
good design can make golf
clubs or centres more
customer friendly.
This will help attract
new players, retain existing
members and improve
the long term prospects
of golf businesses.
Why is this guidance needed?
 
The design, character and appearance of your course and clubhouse will all affect your customers’ experience and enjoyment. They will influence their decision to return, or not, and this will have a direct impact on your business.
 
The importance of this should not be underestimated. It is essential to understand what customers want in order to successfully tap into new markets and cater for the local community.
 
A deeper understanding of the customer will also help to create better products and services in the future.
 
Who should use this guidance?
 
It will help a wide range of users take a consistent approach to developing existing and new facilities. It offers simple advice to create a Statement of Requirements and assess the merits of a project.
 
WHY IS THIS GUIDANCE
NEEDED?
The design, character and appearance of
your course and clubhouse will all affect
your customers’ experience and enjoyment.
They will influence their decision to return,
or not, and this will have a direct impact on
your business.
The importance of this should not be
underestimated. It is essential to understand
what customers want in order to successfully
tap into new markets and cater for the local
community.
A deeper understanding of the customer will
also help to create better products and services
in the future.
 
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • GolfMark
  • Get into Golf