Middlesex Golf, which speaks with one voice for all its members, has won England Golf’s County of the Year Award, sponsored by SPORTS MARKETING SURVEYS INC.
The organisation, which was created last year by a merger of the men’s union and the women’s association, was hailed at last night’s England Golf Awards, sponsored by Bridgestone.
Almost 500 guests gathered at the Royal Lancaster London to celebrate all that’s great about golf in England and applauded Middlesex Golf for its modernising move to grow the game.
The judges commented: “Middlesex has adopted a modern and effective Board and led the way for other counties which are merging. They have worked hard to modernise the county structure and taken the opportunity to implement new initiatives to help grow the game in their county.”
Middlesex Golf represents 33 golf clubs and its creation offers them a more efficient, streamlined and professional service. Now, they’re sharing the experience with other counties which are considering merger.
County secretary Jason Mitchell said: “The merger was a huge amount of work but it was 100% worth it. It is fantastic to gain recognition for what we have achieved in the last year and we are very proud to win this award.
“During 2017, we demonstrated innovation, determination, a willingness to learn, and commitment to the cause. We understand our limitations, but strive to punch above our weight.”
The merger was unanimously approved by both the men’s and women’s organisations and took place last April, after 18 months of preparation.
“The men and women had worked together in lots of ways,” said Jason. “We had mixed officials at competitions and mixed coaching sessions at grass roots, so it was an ideal time to move forward. The feedback from the clubs has been superb.”
Middlesex Golf’s aims include working to improve communications with members with an updated website and a new database of club contacts. It want to grow the number of juniors, increase entry in competitions and forge improved relationships with golf ranges, which are pathways to club membership.
The county has also just held its first Awards night – following the example from England Golf. The event proved hugely successful and was a sellout with 275 people attending – far exceeding the numbers which previously supported the men’s county dinner. “We were so pleased with that great representation from our clubs,” said Jason.
The runner-up for the County of the Year award was Cheshire.
Representatives of Middlesex Golf were presented with their award by Richard Payne of SPORTS MARKETING SURVEYS INC.