Beat the winter blues

Winter golf course
When it’s cold and dark outside the last thing your members may want to do is head outside for fresh air and exercise. But, according to NHS choices, that’s exactly what people need to do!
Here are six key reasons why playing golf this winter will benefit your members and new recruits. Why not use this information in your members' newsletter or marketing plan. Here’s how golf can help…

Natural light

Playing golf gets you outdoors for several hours at a time so maximises people's exposure to daylight which may help beat the winter blues.
Fresh air and burning calories
A University of Essex study shows that exercising outdoors boosts physical and mental health more than going to indoor gyms – and burns up to 20% more calories because your body needs extra energy to stay warm.
More energy
Wrapping up and heading outside on a crisp, cold day will make your members feel alive and invigorated.
Feel-good chemicals
The combination of moderate exercise and swinging the club will get your blood pumping and trigger the release of endorphins.
Golf nurtures friendship and social ties which can help members feel happier. Golf offers plenty of time for conversation and can come with a ready-made social life. As the saying goes, happy member, happy life!
Positive goals
Golf can help your members set small, healthy and positive targets. Find out if your existing and/or new members want to set a goal or challenge for themselves, such as completing a round twice a month, or improving their swing.

Read the full story at NHS choices here.