England Golf appoints Generate for new brief

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England Golf, the governing body for amateur golf in England, has appointed leading sport and entertainment agency Generate to develop a long term commercial and marketing strategy.

This is part of England Golf’s ongoing strategy to improve perceptions of the sport and to increase membership and participation.

England Golf was formed in January 2012, when the English Golf Union merged with the English Women’s Golf Association. It is one of the largest sports governing bodies in England looking after the interests of over 1,900 golf clubs and 675,000 men, women and junior club members.

The implementation of the commercial strategy covers sponsorship, broadcast, PR and, in order to tap into England Golf’s membership database and the broader golf fan base, there will be an overhaul of the existing digital and CRM platforms.

Rupert Pratt, Managing Partner of Generate said: “We are delighted to be working with England Golf to raise awareness of their existing activity and attract commercial partners to help them grow the game. This is a unique opportunity to directly access and engage with their 675,000 members and 1,900 clubs but also with the 1.13m golfers in England via a broad range of activities.”

David Joy, Chief Executive of England Golf, said: “We have an exciting vision and strategy and we are looking forward to working with Generate to raise awareness of activity we have in place and securing partners. We have a fantastic platform to commercially grow businesses via our unique access to the golf community nationally and regionally.”