England Golf has announced a three-year partnership with Sky Sports to promote the Get Into Golf initiative across the UK, with the aim of bringing 500,000 new or lapsed golfers into the sport by the end of 2018.
Get Into Golf is a national campaign supported by the Home Unions of England, Scotland and Wales, The European Tour, The Ladies European Tour, The PGA, The Golf Foundation and The R&A.
The announcement comes as golf is set to get a huge boost from Danny Willett's dramatic win in the Masters. He's only the second Englishman to win the title and the first for 20 years – and his victory is predicted to inspire new generations of golfers.
England Golf is committed to increasing the number of people that play golf; www.getintogolf.org inspires people to take up and play more golf by providing a local activity finder for taster sessions, beginner and improver courses, plus a wealth of information about the game.
Nick Pink, CEO of England Golf, commented on the announcement: “Working alongside Sky Sports as part of our marketing strategy for Get Into Golf is a great opportunity for the sport, their support will be invaluable in inspiring new golfers and spreading the message that golf is a game for all.”
He added: “We are aware, like many other sports, golf faces challenges around declining participation. Get Into Golf is a call to action and working with Sky across their channels and digital outlets, as well as the wider golfing community puts us in a strong position to change perceptions, ensuring a bright future for golf”
Jason Wessely, Head of Golf at Sky Sports, said: "Our partnership with Get Into Golf illustrates our desire to help get more people to the range and out on the course. This partnership comes at a great time after the amazing and inspiring success of home grown talent at The Masters. We hope to inspire players and fans further around the BMW PGA Championship, The Open, The Ryder Cup and The British Masters.”
Get Into Golf is supported by Sport England National Lottery funding and activity is delivered by over 760 local clubs and PGA professionals. In 2015 www.getintogolf.org had over 800,000 visits and has already seen an increase in regular participation and has impacted club membership numbers.