Playing the traditional 18 holes or taking part in a club medal is ideal for some golfers, but other customers may want something different from golf.
Offering different ways to play, including shorter formats, can help clubs to:
- Retain current players and bring back lapsed golfers
- Challenge perceptions around time, cost and format of the game
- Broaden their appeal to attract players interested in non-traditional forms of golf
- Extend the playing season with more opportunities in the evenings and winter months
- Encourage and support new players coming into the game
This could contribute to:
- Increased membership income
- Increased green fee income
- Increased footfall with more sales in the bar, restaurant and golf shop
- Improved customer experience
Ways to Play Guidance
For further information and ideas, download our guidance resource, which includes a variety of useful information such as 9-hole and other short format competition ideas. In addition there is also an editable poster, order of merit sheet, player sign-up form and hints and tips to help promote your offers which can be downloaded below.
Don’t forget to promote what you have available to your potential customers.
England Golf also has support available to help clubs to better understand their members and players and what experiences they want from golf through our understanding your market guidance.