Our recruitment resource hub contains everything you need to get started with implementing change at your club.
Using the guide as a reference point you can go straight to the stage that requires the most action and find useful resources to support your work.
Don’t forget, your Club Support Officer is available to guide you through and help you to identify the areas to focus on.
| Stage 1 | |
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What we know about regular golfersKey pieces of research on regular golfers that can help you identify your club membership audience. |
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| Stage 2 | |
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Competitor analysis templateAn easy-to-use template with pre-populated fields to get you started with analysing your competitors. |
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Member benefits analysisA tool to use when reviewing your current membership offer and the benefits associated with each category, including ideas to enhance your offer. |
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| Stage 3 | |
|---|---|
Flexible membership guidanceA resource that explains the different types of flexible membership, why you should consider offering this category and how to set it up. |
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Membership options guidanceAn overview of some of the most common membership categories clubs offer with the types of golfer they appeal to the most. |
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| Stage 4 | |
|---|---|
Membership website guidanceHelps you to identify how to set up the membership page on your website, with top tips on what to include and content to avoid. |
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Local relationship activityReview all your current links with organisations in your community and identify any you would like to improve engagement with. |
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| Stage 5 | |
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Open day planningA template to help guide you through the process of planning and launching an open day at your club. |
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| Stage 6 | |
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Membership enquiry templateProvides an outline of the information you should provide when following up on a membership enquiry – a useful document to populate for your club and always keep on hand. |
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Enquiry card templateAn example club membership enquiry form template. |
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30-Day Social Media Content CalendarA handy example of a social media content calendar that you can use to help plan your monthly posts |
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Social Media Checklist and Cheat SheetA tool to help you review your social media activity and experience. |
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8 Steps to better Digital Marketing and Social MediaA guide to help you get the most your of your digital marketing. |
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| Stage 7 | |
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Welcome booklet guidanceSuggestions of what should be included in your club welcome booklet issued to all new members, to help provide them with key information about your club. |
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Induction processGuidance & checklist to help you make sure all new members are well integrated into the club. |
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| Recruitment Plan | |
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Member Recruitment PlanA template to help you get started with bringing together your recruitment processes and documenting them in a clear and structured plan. |
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| Campaign assets |
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The Membership: Give it a Shot national campaign is designed to attract golfers into membership using some key messages – Golf is affordable, play is flexible, clubs are sociable. Using these downloadable assets and templates, you can share the message locally and attract those that are encouraged by the Give it a Shot campaign to your club.
Affordable Assets
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Flexible Assets
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Sociable Assets
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