Market Segmentation Tool
Market segmentation data can be used to help influence people and persuade them to take part in sport.
This data can be useful for golf clubs when looking to recruit and retain new players and members, as it can support facilities in planning and marketing activities.
Sport England have an interactive Market Segmentation Tool that allows facilities to analyse what segments are dominant in a geographical area and their specific characteristics.
The nineteen sporting segments which have been developed help us to understand the nation's attitudes to sport and motivations for participating (or not). These segments are referred to as pen portraits and provide a means by which to investigate the characterics of the segments in more detail.
The individual pen portraits are available to download in pdf format.
The England Golf Regional Managers are available to support golf clubs with the market segmentation tool.