Recruitment & Retention Workshops

Marketing to Recruit More Members - Half Day Workshop                              

Is your membership full? If not this workshop could be for you! 

There are approximately 2 million people who play golf but who are not members of clubs – so what marketing strategies do you need to attract some of them in to membership at your club?

By the end of the workshop you will have:-

  • The three basic membership recruitment strategies every golf club needs to have in place
  • Created your membership escalator to take potential members from the first introduction to ‘joining day’
  • Developed a consistent membership recruitment campaign for the next 12 months and beyond

 

Get Serious about Member Retention - Half Day Workshop

What is your club doing to ensure it retains your members? Nothing? …Then this workshop is for you.

Having a membership retention plan is vital. Members are customers and we need to ensure that we are continually communicating and engaging with them to meet their needs. Develop a simple member retention plan at this workshop to take away and start implementing at your golf facility.

By the end of the workshop you will:-

  • Understand how to focus on your inactive members to help activate them again
  • Develop a consistent communication plan for all sectors of your membership
  • Know what marketing tools to use to show our members they are valued
  • Leave with a retention plan you can use and adapt every year

Who should attend?

Key staff and/or volunteers responsible for delivering the sales and marketing function at your golf club.

 

NEW DATES TO BE ANNOUNCED FOR WINTER 2017/18

If your club is interested in attending this workshop please register by clicking HERE.  We will contact you once a workshop date and venue in your region has been arranged with further details and booking information.

 
  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark