Recruitment & Retention Workshops

Marketing to Recruit More Members - Half Day Workshop                              

Is your membership full? If not this workshop could be for you! 

There are approximately 2 million people who play golf but who are not members of clubs – so what marketing strategies do you need to attract some of them in to membership at your club?

By the end of the workshop you will have:-

  • The three basic membership recruitment strategies every golf club needs to have in place
  • Created your membership escalator to take potential members from the first introduction to ‘joining day’
  • Developed a consistent membership recruitment campaign for the next 12 months and beyond


Get Serious about Member Retention - Half Day Workshop

What is your club doing to ensure it retains your members? Nothing? …Then this workshop is for you.

Having a membership retention plan is vital. Members are customers and we need to ensure that we are continually communicating and engaging with them to meet their needs. Develop a simple member retention plan at this workshop to take away and start implementing at your golf facility.

By the end of the workshop you will:-

  • Understand how to focus on your inactive members to help activate them again
  • Develop a consistent communication plan for all sectors of your membership
  • Know what marketing tools to use to show our members they are valued
  • Leave with a retention plan you can use and adapt every year

Who should attend?

Key staff and/or volunteers responsible for delivering the sales and marketing function at your golf club.



If your club is interested in attending this workshop please register by clicking HERE.  We will contact you once a workshop date and venue in your region has been arranged with further details and booking information.

  • England Golf Partnership
  • England Golf Trust
  • Sport England
  • Woodhall Spa
  • Get into Golf
  • GolfMark